via www.highsnobiety.com
For Fall/Winter 2012, ASOS launches ASOS BLACK x PUMA, a collaboration that fuses fashion and sport. The collection will comprise of 45 pieces including both apparel and a selection of accessories and showcases the use of technical sports finishes and fashion shapes, designed for aesthetic not performance. The range perfectly encapsulates the modern era of heritage sports brands. To model the collection, six urban artists were chosen as testimonials for the brands message and concept entitled Be A Creator.